SCOPE: FALL 2020
ROLE: GRAPHIC DESIGNER
As a discipline, typography is influenced by economic and social conditions of places and time. In this project, my goal was to write and design a magazine article that discusses signages found in my local environment and how it contributes to the overall image of the chosen area. Additionally, I was tasked to come up with a hierarchical structure of the contents found in a magazine spread. I chose to write about the typographic elements of the signages seen in the Hollywood route in Los Angeles, California.
All the photos were taken within the duration of this project, which was around the COVID-19 pandemic in October 2020.
Upon moving to America, I had already started residing in the Los Angeles area; it was easy for me to choose this location as my topic because I wanted to shine light on the meaning behind the typographic forms present among the establishments found here.
I was specifically interested in how Hollywood's dramatic history—including the burgeoning film industry in the 1920's—has influenced urban and graphic design. And to immerse myself in a story like this and create a feeling of nostalgia, I took a stroll along the streets of Sunset and Vine.
This project challenged my basic understanding of grid systems and publication design, in which I learned the importance of spatial orientation and our general awareness of it. As a designer, I find the grid system to be a great tool for providing cohesiveness of thoughts and ideas not just for when I create, but also for the viewers of my work.