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A subscription box that fits beauty

and wellness

into your lifestyle.

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SCOPE: FALL 2018

ROLE: DESIGNER

COLLABORATORS: RITA CHENG

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PROBLEM

The goal was to address some common difficulties surrounding living a healthy lifestyle and improving our well-being. For various reasons, most tend to make their health a last priority—if at all—in the midst of modern-day living. People can be quite busy, and the kinds of food and beauty products that are readily available and affordable currently consist mostly of artificial, unhealthy, and processed options. To top this off, organic goods have become too expensive, and people are simply not aware of the harmful chemicals present in the products they do use and the food they do eat. In a very dynamic and fast-paced world, it can be very easy to forget to take care of ourselves.

We believe that this should not be the case at all. Buying products from any brand should leave all consumers feeling satisfied, enthusiastic, and fulfilled. 

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IDEATION

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Our online platform serves as an e-commerce marketplace, where customers can buy our “bundles” of organic ingredients. People will have the option to buy bundles for different categories. The domain name for the site will be www.beautybundle.com.

The website includes pages that will hopefully increase customer engagement. One of them will be a discussion thread in which people can start conversations that involve their own experiences of using the products, recipes for skincare, health tips, information regarding harmful chemicals used in most commercialized products, etc. This page will be linked to our different social media platforms such as Twitter, Facebook, and Instagram.

MARKETING STRATEGIES

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We will recruit influencers who are already using products that will be featured in the "beauty bundles" to encourage users to build a community that promotes healthy living.  In collaboration with YouTubers, we are promoting how to use the products we sell, such as how to use essential oils based on individual needs. 

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DEMOGRAPHICS

 ✔   mostly adolescent & adult females, ages 21-40

 ✔   college students, mothers & their families

 ✔   do-it-yourself project enthusiasts

 ✔   low-income to high-income individuals

Aside from this, we want to expand Beauty Bundle through potential partners. We are pushing for partnerships with companies that sell completely organic products such as dietary supplements or essential oils. For example, we would want to reach out to Terramin Clay, a company who sells a type of edible mineral (Calcium Bentonite) with various dietary benefits. Other examples are dōTERRA and Plant Therapy, which are companies that sell different types of essential oils.

Since we are including companies outside our own, we will also target users that are loyal to the partner brands we will be including in our “bundles."

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APPROACH

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Beauty Bundle aims to promote overall health and raise awareness for illnesses caused by the regular consumption of unnatural products. We want customers to feel satisfied when using our products and easily understand the threats caused by certain chemicals commonly used in beauty products. It is a reminder that being healthy shouldn't be as strenuous as it seems. 

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Beauty Bundle brings products at the foot of your doorstep through a subscription box called a "bundle," wherein consumers choose a bundle that fits their needs, whether it may be for improving their mental health, starting their skincare routine, detoxifying their body, or simply feeling a certain mood. A consumer will have the option to:

HOW?

  1. turn organic ingredients into a skincare product, such as a body soap, facial wash or toothpaste, or

  2. turn the same organic ingredients from the same “bundle” into an edible product. This means that the ingredients will be raw, unprocessed, natural products, such as essential oils, herbs, etc.

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RESEARCH

Global organic beauty market research will reach 21.78 billion USD by 2024.

 

An especially high demand for the skincare segment drives the consumers to look for natural and organic labels.

(STATISTA RESEARCH DEPARTMENT, 2019)

The most common ingredients found in

FOOD & COSMETICS

PARTIALLY HYDROGENATED OIL, HIGH-FRUCTOSE CORN SYRUP, MSG, BHA (BUTYLATED HYDROXYANISOLE) AND BHT (BUTYLATED HYDROXYTOLUENE), FOOD COLORINGS

SODIUM LAURETH SULFATE, DEA RELATED MATERIALS, PETROLATUM, BHA & BHT, PARFUM, PARABENS, FORMALDEHYDE, RELEASING PRESERVATIVES, PEG COMPOUNDS

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INFLUENCER

MARKETING

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